Drink In The Pink: Rosé & Hibiscus are all telling you to go #barbiecore with the year's must-have colour.

Pre-Owned Hermès from Farfetch

Drink in all the Pink: Rosé, Hibiscus, and Fuchia are all telling you to go #barbiecore with the year's must-have colour.

A quick scroll down your Instagram feed, and you're bound to notice the power of pink this year. This vibrant hue has always been potent in the fashion world, and now that the media is shouting about the colour's "comeback", we're wondering: did it ever leave?!

Models in pink jackets and heels

Globally, celebrities like Nicki Minaj, Justin Bieber, and Lil Nas X helped create a pink tidal wave on social media. Trend forecaster WGSN announced "Orchid Flower," an intense magenta, as the Color of the Year for 2022. For the fashion fanatics reading, you'll certainly have seen this trend before. Balmain introduced a collaboration with Barbie in January, while Pierpaolo Piccioli developed his shade of pink with Pantone for Valentino's Paris Fall 2022 show.

The influence of pink runs parallels with Barbie being restored to her rightful place as a style icon, thanks to film director Greta Gerwig's forthcoming take on the plastic-fantastic career woman. The behind-the-scenes photos of Margot Robbie and Ryan Gosling as the ultimate power couple, Barbie and Ken, excited us.

In the TikTok world, where micro-trends and "aesthetics" can be missed in the blink of an eye, "Barbiecore" has stood the test of time over the past few months. Videos with the hashtag #barbiecore have been viewed over 50 million times on the platform. Gen Z loves the trend as a modern act of feminism, and as a female-founded company, the team at Drink Dry are always excited to show our support for women in new and fun ways. It's bright, cheery, and fun - and it doesn't need to be limited to your wardrobe. It's an attitude!

This month, we're not just wearing pink, but we're watching it on Netflix (think Legally Blonde, Mean Girls and Grease!), we're listening to it (hey Siri, play Pink Venom), and we're even sipping it with a glass of Martini Rose 0.0.

Ultimately, the reign of hot pink this year is a reminder of the joy of fashion, art, music and more. Cheers to that!

Valentino shoulder bag in exclusive Pantone Pink

Leave a comment

All blog comments are checked prior to publishing
You have successfully subscribed!