January has become more than just a fresh start. For many, it’s a chance to reset habits, reassess routines, and make choices that support long-term wellbeing, not short-term restriction.
That’s exactly why Try Dry exists.
Drink Dry is adopting a novel approach to Dry January. With Try Dry, we drive the movement in the UAE through an enjoyable and sustainable approach centred around discovering how premium beverages fit into real life.
Why Try Dry Matters
Dry January has evolved into a global movement focused on:
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Mindful drinking
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Better sleep and energy
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Supporting fitness and recovery
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Reducing sugar and empty calories
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Building consistency rather than extremes
Try Dry takes this one step further by giving people the tools, education, and products to actually enjoy the process.
Discover the World of Non-Alcoholic Drinks
Our non-alcoholic category is broad, premium, and purpose-led. Try Dry is your opportunity to explore what’s available and find what works for your lifestyle.
Non-Alcoholic Gin & Halal Mocktail Spirits
For cocktail lovers, our selection of non alcoholic gin options, halal mocktail spirits, and ready to drink non-alcoholic cocktails delivers real botanical depth.
Perfect for:
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Midday or evening wind downs
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Hosting at home
Many options are also vegan alcohol free drinks, made without artificial additives and designed for mindful consumption.
Fitness-Friendly Alcohol-Free Beer
If movement, training, or recovery is part of your routine, our premium beer options make social moments easier.
With zero alcohol and lower calories, you can:
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Stay aligned with fitness goals
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Still enjoy full flavour
You can easily buy alcohol free lager online through Drink Dry Store, MMI, or Spinneys and discover styles that work with active lifestyles.
Sparkling 0.0% Wines & Low-Sugar Choices
Celebration does not have to be limited to big moments or specific seasons. With Try Dry, we invite you to celebrate the smaller, every day achievements.
You can now buy sparkling 0.0% wine online for dinners, gatherings, and mindful moments. Many of these options are also low sugar and low calorie to support balance, blood sugar levels, and calorie-conscious choices.
Try Dry Bundles: An Easy Way to Start
Not sure where to begin? Our Try Dry bundles are designed to help you explore across categories, from spirits to beers to sparkling wines, without overthinking it.
They’re ideal for:
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First-time Try Dry participants
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Exploring multiple styles
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Building new non alcoholic rituals at home
Wellness-Led Collaborations for a 360° Reset
This Try Dry, we want to showcase which doors non alcoholic beverages can open for you.
Throughout January, we’re partnering with brands that support a holistic approach to wellbeing, including:
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Hello Chef: balanced, chef-crafted meals
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1Rebel: boutique fitness and movement
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Padel Art: community-led sport and social fitness
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Resync: recovery, cryotherapy, and performance wellness
Each week, those who shop on Drink Dry Store stand a chance to win unique prizes, including free meal plans, padel sessions, cryotherapy, and gym passes. 2026 isn’t about extremes, but about consistency and the pillars that support it.
Try Dry Is Just the Beginning
Dry January doesn’t end on the 31st. Try Dry helps you discover alternatives that fit into everyday life, so better habits don’t feel like effort.
In our next blog, we explore the social side of Try Dry, including where to find Drink Dry in restaurants, how to enjoy non alcoholic options when going out, and what to expect from our upcoming Try Dry Guide.
