All You Need To Know About Non-Alcoholic Spirits
Nowadays the non alcoholic spirits category, also called NA spirits, is a booming business and not showing signs of slowing down any time soon.
According to Statista, in the coming years, the non-alcoholic drinks market is expected to grow at a Compound Annual Growth Rate (CAGR) of 7.5% and reach a valuation of USD 25 billion by 2024.
Consequently, dozens of brands have launched their non-alcoholic versions to cater to changing consumer preferences and cash on the growing demand.
So you might be wondering what exactly are non-alcoholic spirits? How are they made?
Let’s find out!
How non-alcoholic spirits are produced?
At its core, a NA spirit comprises primarily of botanicals and herbs. This is one reason why it is so popular among fitness freaks.
Additionally, it also contains other ingredients such as nuts, seeds, barks, etc. Whatever ingredients it contains, you all would agree that NA spirits contain the healthiest ingredients among the entire category.
The ingredients vary from brand to brand but the above mentioned are some of the things that you can expect to find in almost every NA spirits
Now let’s have a look at the process of manufacturing NA spirits. Again, the manufacturing process may vary from brand to brand.
Generally speaking, non-alcoholic spirits are made in large-sized distilleries, the same one used for making alcoholic drinks. The initial few stages are a lot similar to how alcohol is made.
The first step is to remove even the tiniest traces of Alcohol. This is done by different types of distillation processes: vapor distillation, vacuum distillation, etc.
Using distillation to remove alcohol is preferred over heating. This is because heating can significantly alter the taste of the spirit. The distillation process is repeated until the alcohol is removed completely.
The next step is to mix the non-alcoholic syrup with the botanicals and the other ingredients. The final taste of the NA spirit mainly depends on the quality of botanicals used in the manufacturing process.
Top non-alcoholic spirit brands
A lot of non-alcoholic drinks have spurred up during the past 12 months. Some are new brands that exclusively focus on non-alcoholic drinks, while others are those launched by existing drinks brands.
The following are two of our most loved NA brands in the market.
Sea Arch Drinks was founded by a couple named Sarah and Geoff. Both of them have deep experience working in the drinks and hospitality industry and started the brand while they were running their bar in Devon.
They realized that many customers came to the bar not to drink but only to socialize. This observation gave birth to Sea Arch Drinks.
Sea Arch non-alcoholic distilled spirit is made using traditional distillation techniques. The flavours from each of the botanicals is extracted, then the alcohol is gently removed. It really is more beautiful without. This gives Sea Arch a clean and crisp taste, followed by the sweetness and spice of blood orange and coriander aftertaste.
Sea Arch has recently launched two ready to drink (RTD) cocktails named “Sea & Ts”. These come in 250ml recyclable cans.
Spirits of Virtue is another leading premium non-alcoholic drinks brand that quickly rose to fame due to its quality taste. It was founded in April 2018 by two brothers named Kerr Nicoll and Roddy.
Pearsons botanicals is a non-alcoholic gin and one of the hot-selling drinks by Spirits of Virtue. It is a sugar-free and gluten-free drink.
But wait, the best part is yet to come.
Pearsons is also halal certified. Yes, you read that right!
It’s that simple.
The road ahead
There is no doubt that the non-alcoholic spirits category, and the overall non-alcoholic drinks category, is booming and will not slow down anytime soon.
But is this all an artificial growth just because of the lockdown? Will the public revert to alcoholic drinks once the situation gets better and all the bars and pubs re open?
The answer is no.
The non-alcoholic drinks market has been on a rise well before COVID-19 stormed the world by surprise. Yes, the pandemic did accelerate the trend but the demand has been moving upwards long before that.
In 2019, a report published by Amanda Mull in The Atlantic revealed that many millennials in the USA are either drinking less or have decided to completely abstain from alcohol.
A recent poll conducted by a leading alcohol charity group, Alcohol Change UK revealed that more than 6.5 million adults in Britain intend to participate in Dry January – up from 3.9 million last year.
All these statistics point towards the fact that the NA spirits category will be a big market in the coming years so buckle up and join the Zero Alcohol Revolution!