The Debut of Corona Cero by Drink Dry

In August 2023, something incredible happened at Drink Dry. 

We exclusively launched Corona Cero, a 0.0% beer, on our e-store in collaboration with African + Eastern!

We wanted to do something different with Corona Cero’s launch.

So our marketing maestros, fuelled by caffeine and wild imaginations, concocted the iconic lime ritual “with every 6 pack get a free lime” campaign which created lots of buzz - so much that even the lime was impressed - and engagement with customers.

This was the first time in Drink Dry's history we had launched a brand with so much brand equity and love. 

The best part: We received a record number of orders on the first day which is a testament to the exceptional quality of the non-alcoholic beer.

And, of course, our hearts swell with pride for our extraordinary marketing team!

But what makes Corona Cero different from a sea of non-alcoholic beers out there? 

The reasons behind the impressive growth 

One of the reasons behind the impressive growth of Corona Cero is how the drink is in line with the global shift towards a sober and healthier lifestyle.

According to Statista, the non-alcoholic drink market is expected to generate an annual growth rate of 5.17% from 2024 to 2028 and the revenue from this sector is expected to reach approximately US$18.4bn in 2024. 

Additionally, numerous pieces of research point towards the fact that Gen Z is now much more cautious about their health - especially after the COVID.

This is impressive growth, to say the least, and Corona has entered the market at the right time by launching its first non-alcoholic beer i.e. Corona Cero.

The 0.0% beer contains just 56 calories per bottle, making it ideal for those looking for a refreshing beverage that aligns with their health-conscious lifestyle.

The crisp and refreshing taste, with subtle citrus notes, delivers a perfectly balanced flavor ensuring that the non-alcoholic beer caters to all taste buds. 

Best of all, Corona Cero is perfect for any occasion but is mostly enjoyed during relaxed occasions with friends like BBQs, pool day gatherings, etc.

In short, as consumers increasingly prioritise wellness, the introduction of Corona Cero meets the demand for a lighter, alcohol-free option without compromising on taste.

What lies ahead for Corona Cero?

Since the launch of Corona Cero, Corona- the mother brand - has aimed to transfer its flavour profile and brand association to its newly created drink. 

With a record number of sales from the Drink Dry platform since its launch, we believe that Corona has been successful in doing so.

Here's to Corona Cero Collection – a toast to innovation and wellness!