SWR Hospitality Partners with Drink Dry To Offer Craft Premium Non-Alcoholic Drinks To The Masses
Maison Mathis has taken the full range of products available on drinkdrystore.com, and Belgium Beer Café will host non-alcoholic Biere des Amis beer.
Dubai, UAE-February 11th, 2021- SWR Hospitality, the UAE's leading hospitality and culinary company, has partnered with Drink Dry, the region’s first premium non-alcoholic drinks marketplace, to bring non-alcoholic drinks to the masses.
The partnership is the first of its kind in the UAE and will make it easier for people to access non-alcoholic drinks and lead an alcohol free life.
SWR Hospitality, operating since 2012, has eight branches all over the UAE and is a well-renowned name in the hospitality and culinary space due to its authenticity, innovation, and the highest level of quality.
Among its wide portfolio, SWR operates Maison Mathis and Belgium Beer Café. The former serves premium authentic Belgium Food, and the latter is a Belgian beer lover’s paradise.
Drink Dry, which just launched its e-store in December 2020, quickly became the talk of the town due to its high quality and taste non-alcoholic drinks. The brand lists premium drinks on its e-store that are imported from mainland Europe and the United Kingdom.
“I am absolutely thrilled to have our fantastic non alcoholic drinks range at Maison Mathis, and Biere des Amis 0.0% at the Belgian Beer Cafe”, says Erika Blazeviciute Doyle, Managing Director at Drink Dry.
“The people at SWR Hospitality are leading the way in the UAE for the Zero Alcohol Revolution. We have seen a huge demand for our premium non alcoholic drinks through our e-commerce platform and now the same is evident in the hospitality industry. This, no doubt, will be very welcome news for those people doing Dry February!”
Drink Dry is the exclusive agent for brands such as Vintense wines, Sea Arch non-alcoholic distilled botanicals, St Peter's Without range as well as premium Belgian blonde beer Biere des Amis 0.0%.
Speaking on occasion, Carol Brugman, Export Director at Neobulles, said the following.
"At Neobulles, we specialize in developing high quality and innovative products. So we are very excited to be able to bring our products to the UAE market, thanks to Drink Dry.
Working with Erika and her team opens a lot of doors. Our brands Bière des Amis 0,0% and Vintense Prestige ( a 100% chardonnay non-alcoholic sparkling wine) have recently become available at legendary institutions like Maison Mathias and Belgium Beer café. We couldn’t wish for better “flagships” to display our products. They are perfect places to discover our products.
We hope that we can travel to the Middle East soon so that we can have the experience of drinking our BDA 0,0% in the UAE ourselves!”
The partnership comes at the right time when the global non-alcoholic category is expected to be worth $25bn by 2024. In 2020 the market was close to $18 bn.
Even in the UAE, the demand for non-alcoholic drinks is increasing, and supermarkets are filling up their shelves with non-alcoholic drinks to cater to the increased demand.
Drink Dry: https://drinkdrystore.com/
SWR Hospitality: http://swrhospitality.com/